James is an obsessed and passionate advocate for data-driven productivity, with 20 years of experience in global media agency holding groups and digital startups.
James leads diverse teams in highly competitive, cutting-edge and fast-paced markets media buying, trading and performance markets.
James combines strong technical and commercial knowledge in business unit building and development, project and product management and media system strategies. James was in the vanguard of automated digital planning and buying, establishing Australia’s first programmatic business with Havas (part of Vivendi SA).