What’s working?
Escape self-reported platform claims. Know how your business really grows.
Level up your marketing IQ.Invest with clarity and confidence.
A unique mix of AI-enabled measurement, creative intelligence and human decision support. See what drives growth, what to improve and where to invest next.
Our specialist partners
Always-on measurement and planning.
Advanced MMM for retail and ecommerce.
Creative intelligence that works.
Why Exact AI?
When the evidence changes, so should your decisions.
Our successful customers know what their activities added, what their next investment is likely to return and exactly how to act.
What’s a good investment?
Uncover true yields, margins and limits. Unlock growth opportunities.
What should we change?
Change your media, offers, discounts and creative mix based on evidence.
Marketing mix modelling
Know what to back.
Maximise ROI with world-class statistical analysis trusted by leading global companies.
Creative intelligence
Know what to fix.
Maximise brand impact and performance with millions of consumer responses.
Omnichannel Retail & E-commerce
All your key retail business drivers. One commercial decision.
A single, always-on way to measure, test and optimise media, pricing and promotion performance.
Explore retail measurement
What we do
A unique mix of specialist capabilities.
Marketing measurement
We measure using attribution, causality and marketing mix modelling (MMM).
ExploreRetail & ecommerce
We separate media, price, promotion and channel effects to optimise impact in real time.
ExploreCreative intelligence
We use millions of consumer responses and proprietary AI models to measure creative.
ExploreLearning
Your frequently asked questions
Learn approaches to marketing analytics and econometrics.
Next step
Your first clear decision.
Get proven ways to solve your measurement and business challenges. See the technology work in real time.