About Exact AI
We tackle the hard questions that matter to your business.
We are an AI, marketing measurement and strategy company. We work from offices in Sydney and Singapore, with clients across Southeast Asia, Greater China, Australia and New Zealand.
Technology and Expertise.
Connect the information, challenge the analysis, build processes that work.
We work across the technical and commercial parts of the problem: defining the question, checking the evidence, selecting the right methods and technology, interpreting the findings and helping teams apply them.
Some engagements begin with one focused analysis. Others develop into an ongoing measurement or creative-intelligence capability. The starting point should be specific enough to test and important enough to change a decision.
Regional perspective
Embracing the challenge of fragmented, unique markets.
We work across 14 markets with fragmented media and digital marketplaces, with uneven data depth and maturity, and with smaller scale marketing budgets and teams.
We provide proportionate solutions and services for each market while preserving rigorous commercial and measurement discipline.
Specialist technology partners.
Always-on measurement and planning.
Advanced MMM for retail and ecommerce.
Creative intelligence that works.
Start a conversation
Tell us what you are trying to understand or improve.
Learn about sensible first steps towards measuring and strengthening your marketing investment.
We provide a human response within one business day.