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Media, pricing, promotions and margin

Optimise around commercial value.

We evaluate media alongside online and store sales, pricing and promotional activity. Investment decisions are assessed against incremental sales and margin rather than platform ROAS alone.

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The commercial problem

A sales spike during an ad campaign might reflect price, promotion or other factors. Treating the combined result as media return leads to the wrong next decision.

What our work produces

  • Online, store and marketplace outcome views
  • Media and promotion effect separation
  • Incremental sales analysis
  • Marginal-return and saturation scenarios
  • Practical constraints reflected in planning
  • Human-reviewed pathways into activation
Inputs

Media activity

Pricing and promotions

Store and online sales

Trading context

Exact AIModel, test and interpret
DecisionBudget, promotion or channel

Questions this work supports

Move from reporting to choosing.

  1. 01Did media create demand or capture it?
  2. 02How much of the result came from the promotion?
  3. 03Where did value appear across channels?
  4. 04Which budget move improves contribution margin?

Next step

Start with a decision.

Let's explore proven approaches that match your business, budget and immediate challenges.

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